1/16ᝰ ۫˖ suremagazine INSTAGRAM UPDATE WITH #BANGCHAN #HYUNJIN ᭝
HYUNJIN FOR GUESS: THE NEW ERA OF WEST COAST DENIM
The Guess Fall campaign featuring Stray Kids’ Hyunjin cements a major shift for the California-born heritage brand. Stepping away from the traditional, hyper-glamorous Guess girl aesthetic, the visuals position the artist as the definitive modern face of American workwear and rock ‘n’ roll nostalgia.Captured against a cinematic West Coast backdrop of vintage gas stations and desert highways, the campaign leans into a gritty, nocturnal energy. Hyunjin channels a contemporary rock icon, subverting classic Americana with his signature fluid style.
The collection focuses on structured utility and texture.
५✎ 201026 ; #STRAYKIDSUPDATE ᝰ
ㅡ🖤
HYUNJIN FOR GUESS: THE NEW ERA OF WEST COAST DENIM
The Guess Fall campaign featuring Stray Kids’ Hyunjin cements a major shift for the California-born heritage brand. Stepping away from the traditional, hyper-glamorous Guess girl aesthetic, the visuals position the artist as the definitive modern face of American workwear and rock ‘n’ roll nostalgia.Captured against a cinematic West Coast backdrop of vintage gas stations and desert highways, the campaign leans into a gritty, nocturnal energy. Hyunjin channels a contemporary rock icon, subverting classic Americana with his signature fluid style.
The collection focuses on structured utility and texture.
५✎ 201026 ; #STRAYKIDSUPDATE ᝰ
ㅡ🖤
